Having a website is an idealistic idea for boosting the growth of the website and as the website grows old and it keeps on updating, its popularity and its placement lies under the most influential and ostentatious websites but imagine of the cond
Case
study will be helpful for
1.
Clients who are
willing to develop or start Coupon and cash back Based Website.
2.
Website owners
who are studying and analyzing their websites and trying to compute why they are
not getting users or visits on their Coupon and cash back based website.
3.
Website owners
willing to redesign and upgrade their coupon and cash back websites.
4.
Researchers and
Analyst working in domain of Websites and Ecommerce.
This
case study is distributed in clearly defined sections and heads
1.
Objectives
2.
Requirements
3.
Analysis
4.
Problems and
issues
5.
Solutions
6.
Recommendation
Objective
Creating
A high transacting, user based, Coupons and Cash Back Website
Requirements
Requirement
for a Coupon and cash back website
1.
Clear Website
Design
2.
Easy to navigate
Structure
3.
Meaningful pages
4.
Retina- eye
Catchy Design
5.
Proper
Categorization of Coupons
6.
Easy and
manageable Admin panel
7.
Development of
scalable and expandable Platform
8.
Proper Tracking
and Analytics
9.
Meaningful
Reports creation
10. Responsive, Mobile friendly and mobile application
supported Development
Analysis
An
in-depth Analysis was done for Coupon and Cashback websites and specialized
focused areas were chosen as follows
1.
Landing Area
2.
Banner: Size And
Information
3.
Menu Bar
4.
Search Box
5.
Log In/ Sign Up
Region
6.
Help And Support
Pages
7.
First Scroll
8.
Category
Creation
9.
Stores Display
10. Middle Section Page
11. Bottom Area
12. Footer Region
13. Analytics For Different Pages
14. User Tracking And Expired/ Non-Working/ Discontinued
Coupons
Problems
and issues
Following
were the Problems and issues found on Coupons and cash back websites and on
related websites in the same domain
1.
Most of the
websites lacks proper banner size to landing page ratio
2.
Landing Area is
either to less informative, focus only on self-promotive ads or over loaded with
information
3.
Need to
understand what are the best suited options users look for and then arrange
categories accordingly
4.
Proper store
management and display
5.
Text to picture
ratio is overly exploited
6.
Too much to show
on single page
7.
Pressure to sell
8.
Same content and
offers on competitor’s websites
9.
Designing a
clear and easily understandable website navigation for users
10. How to leave a positive impact on visitors so that
they visit again
11. Administrative, tracking and coupons updates issues
12. Data security, user’s details management and
payments to users
Solutions
To
overcome the problems and issues with comprehensive approach to focus on
Analyzed area the following points can be incorporated in coupons and cash back
websites
1.
Landing Area
must be optimized according to the number of items to be shown. Popular stores
should be placed upfront only if banners and menu items seems unable to
accommodate popular store
2.
Banner size must
be according to the layout design however top to bottom spacing with respect to
landing Area must be considered with items to be displayed
3.
Menu bar items
must have all ideally needed sections, smartly categories for easy search
4.
Search Box have
to be at any prominent area which is easy to spot
5.
Log in/ Sign up
region are basically accustomed at top right of the screen but its position
depends according to the layout design
6.
Help and support
pages must be positioned at top and at the bottom of page however it should be
easy to spot and must also be searched enable from search box
7.
First scroll
must be able to display most popular stores, cash backs, range of categories or
solve common problem like how one can get cash back etc.
8.
Category
creation should follow easy to navigate method with Top stores, Best offers,
General Categories, today’s offers being shown in it.
9.
Stores display
will be considered complete and of acceptable standards only if it has proper information
of store, proper images, upto date coupons, information of how many users has
successfully got the cashback or used this coupon and other items related to
its usage and products.
10. Middle section page should be used for displaying
Generally used coupons, your online or television based adds, news in media and
for achieving task of confidence building measures. It can also be used for
placing banners, promos etc.
11. Bottom area should be clean and straight forward
with testimonials, additional offers and Gifts, news from popular stores,
curtain raisers launches, social media pages connect, site map and navigations.
12. Footer Region can be used for providing extended
information about website, contact numbers, email ids, terms and conditions,
policies and newsletters and other subscriptions etc.
13. Analytics for different pages must be created by
using analytics code by dynamic implementation and also allow custom code
placement for modified analytics and reporting.
14. User tracking and expired/ non-working/ discontinued
coupons can be solved by using check query from admin panel and hide/ show
options or time bound display options.
Recommendation:
1.
All those items
users are generally looking for should be presented within first scroll so that
user need not to search for it
2.
Profile area
must provide All those items “predictively” which a user might now be looking
for, straight forward method
3.
Do not over send
mails to users, it just irritates
4.
Always keep an
open window for recommendations and suggestions from website users
5.
Smooth colors
and edges should be used rather than box method
6.
Do not focus too
much on googles points for Ranking, instead focus on users, visitors and
clients
7.
Pop us, add
extension button, send notifications, confirmation before leaving pages,
register for newsletters etc. must be minimized on first time landing
8.
Proper font size
and color must be used
9.
Removal of
non-necessary information just for ranking
10. Remember users do not read, they just scan pages
11. Avoid excessive animations and colors
12. Remove or move non active offers to separate regions
13. No Fake promises should be make
14. Easily accessible Contact us
15. Optimize website according to Google recommendations
16. Ask friends and acquaintances to spread word of
mouth
17. Encourage frequent website visitors and loyal
customers
18. Remember All visitors and customers are important
19.
Re-structure
business processes, Re-design methods, Re-design the website, Re-calibrate the
budgets and expenditures, focus more on customers and services, Re-write the
business plans and targets as you scale up with the help of business
development experts to keep up with the organizational goals and growth
20.
Last and the
most important thing is to use digital marketing for increasing users on
websites, after all bringing users to website is the first step for overall
business Growth
The
above case study will allow users to understand several key zones related to
Coupons and Cash back websites and other websites in the same domain, however It
may or may not apply to your website hence do consult specialist before
implementing the above stated points or you can contact us for further and
accurate analysis of your website and support. We recommend users should Use the
information with caution and at their own risk.