Having a website is an idealistic idea for boosting the growth of the website and as the website grows old and it keeps on updating, its popularity and its placement lies under the most influential and ostentatious websites but imagine of the cond
Case
study will be helpful for
1.
Clients who are
willing to develop or start fashion website, clothes website, online apparel based
shopping Website.
2.
Website owners
who are studying and analyzing their websites and trying to compute why they
are not getting users or visits on their fashion website, clothes website,
online apparel based shopping Website.
3.
Website owners
willing to redesign and upgrade their fashion website, clothes website, online
apparel based shopping Website.
4.
Researchers and
Analyst working in domain of fashion Websites, Ecommerce website, clothes
selling portals, online shopping website and related domains.
This
case study is distributed in clearly defined sections and heads
1.
Objectives
2.
Requirements
3.
Analysis
4.
Problems and
issues
5.
Solutions
6.
Recommendation
Objective
To
establish several elements on fashion, clothes, online apparel based shopping
Website which makes such website readily accepted by visitors
Requirement
To
Establish the Requirements for starting fashion, clothes, online apparel based
shopping Website development
1.
Ready to Sell product
based Website Design
2.
Easy navigating
Structure with in Website
3.
Retina- eye
Catchy Design
4.
Identifiable
categories and menu bars
5.
Highly
configurable Admin panel
6.
Easy to expand
Platform
7.
Tracking and
Analytics on Pages
8.
Responsiveness
and Mobile friendly design
9.
Elegant and
uniqueness factors
10. Love to scroll design
11. Explore website more factors
Analysis
An
in-depth Analysis was done for fashion, clothes, online apparel based shopping
Website and specialized focused areas were chosen as follows
1.
Landing Area
2.
Banners
3.
Menu Bar
4.
Search Box
5.
Log In/ Sign Up
Region
6.
Help And Support
Pages
7.
First Scroll
8.
Categories
9. Middle Section
10. Bottom Area
11. Footer Region
12. Analytics
13. User Tracking
14. Delivery information and Delivery Tracking
15. Product Returns and policies
16. Payments
17. FAQ section
Problems
and issues
1.
Landing Area size
is difficult to calibrate according to vast menu sections and images
2.
Login and
Registration next to Banner on landing page disrupt the view of landing pages
3.
Banners size and
style mismatches due to the themes and different product ranges
4.
Menu Bar is most
controversial so as to understand how the segmentation should be done.
5.
Search Box
placement and sizes
6.
Log In/ Sign Up
Region module should work like a popup or different page opening based modules.
7.
Help And Support
Pages often have large items to display
8.
First Scroll regions
should focus on products, discounts, payments or what?
9.
Categories
creation and display with T method, scroll method or ever growing dynamic
sections.
10.
Middle Section
confusion for display of products, banners, videos, ads or focus on user
concerns should be taken care off.
11. Bottom Area is most forgotten and clutter zone due
to lack of understanding of developers in context of how to keep visitors
engaged, optimization of pictures, stores and race for Ranking in Search
Engines.
12. Footer Region problem arises when testimonials,
reviews, updates sections, connect with us, site maps, page links and social
media pages’ updates grow larger. These items make this section look least
organized.
13. Analytics is issue in such a website to understand
which item should be focused and prominently shown.
14. User Tracking for correct payments and reports is
issue when product names are similar.
15. Delivery information and Delivery Tracking display
section on pages, profiles and help and support region sometimes make it
difficult to locate and tend to confuse readers.
16. Product Returns and policies are not generally read
by users due to which it creates confusion as what policy prevails on what
category of product, timelines and deductions on product returns will be
applicable.
17. Payments methods, supported banks, safety and security
of payments is biggest issue from users/ buyer’s perspectives.
18. FAQ section issues related to where to search and
what should be the heads of Different concerns.
Solutions
1.
Landing Area
must speak about fashion, style, fresh products and focus on statements with
pictures makes landing area highly communicable
2.
Banners may be designed
with flashy colors but color calibration should be kept in mind. Banner size
can also vary however it is largely dependent on number of items to be shown
prominently on menu bar and adjacent to banners.
3.
Menu Bar must be
designed while keeping easy to navigate and logical categorization of items
4.
Search Box which
can search almost all the categories, stores, items, products must be created
on the landing area. Regarding size, it is a good practice to use auto
expanding Search bars as they consume less space.
5.
Log In/ Sign Up
Region should be either pop up based or separate page however tracking on pop
ups is tough hence choice entirely depends upon the strategy and details of reports
6.
Help And Support
Pages must have multiple links to get accessed from, prominently from landing
area, discussion sections, bottom and even on profile area.
7.
First Scroll should
represents fantastically arranged product pictures. All category or may be most
popular categories should be covered within first scroll.
8.
Categories
should be represented in menu bar and on middle pages, Middle page’s category
representation ensures that no prominently shown brand, product or item is
scrolled over unseen.
9.
Middle Section
design should be according to the theme and layout. It is good to change the
color or use different colors as seen in contrast with top and bottom. This
opens up the eye catchy design method where website can even display items
which are less related to dominant categories but buyers may be interested in.
this ensures visitors to have a look at this section.
10.
Bottom Area
design must include small representation of categories, images from different
sections, offers, discounts and stuff which can again compel a buyer to click
on it and move to inner pages. By this user engagement can be kept for longer
duration than otherwise.
11.
Footer Region must
properly place policies, terms and conditions, product returning time duration,
cancelation policies and must talk about why they are secure with this website.
This section should avoid over doing with text as it tends to look bit shabby
if texts is more than space and pictures.
12.
Footer must also
include easy navigation links for better searching and navigation
13.
Analytics
placements is highly important as it will help in understanding the user
patterns. Do understand the users flow and re-design pages to overcome the drop
rate.
14.
User Tracking
must begin as soon as user land to page, this will help in understanding what
people are interested in and this will also solve the problem of offering
multiple offers in which they might be interested in.
15.
Delivery
information and Delivery Tracking region must be easy to access and readily
available to answers most of the questions users might be having in their mind
while placing the order. Best practice is to display such information at the
middle of the detail page from where add to cart option comes. This will solve
the problems related to confusion in buyers mind which persist at the time of
ordering in regards to Time of delivery and how to track it after a day or so.
16.
Product Returns
and policies can be placed at the bottom section on inner pages where the
delivery information has been shown. This will take care of issues and
forefront questions buyers ask to clear their doubts before making purchases.
This will help in building confidence and trust among buyers that they are
buying from website which takes care of its customers.
17.
Product returns
and policies must have multiple access from profile area, home page, inner
pages and from FAQ section as well. This will guide buyers how different
policies govern different products and they will get informed before they call
up the Contact us numbers.
18.
Payments are the
most important part on such websites. All payment related policies, banking
partners, discounts available with different payment channels, offers in market
must be clearly visible on payment area.
19.
For security of
Payment, use SSL and also implement Https, this will ensure the trust of
customers in website. This also helps in overcoming the fear of buyers
regarding their money and payment hence a note should also be written next to
payment details where one should mention what measures this website has taken
to keep them, their data and payment secure.
20.
FAQ section must
be designed to provide all Answers in most comprehensive, robust, clear and
unambiguous method. FAQ section must thank readers to land up on this section,
don’t forget how Customer care department of best MNC’s greet their customers,
this will help in building a stronger relationship with customers.
21.
Wherever Pictorial
representation is needed with textual information like how to make payment, why
you are secure with us, how your website handle deliveries etc. must be used.
Remember one Pictures is worth thousand words.
Recommendations
1.
Secure shopping
is top in the list of concerns in every buyer.
2.
Payment options
must include all and most popular payment methods so you don’t lose a customer
which was about to place and order.
3.
Globally
acceptable pictures must be used so that country, region, religion, ethics and
any website visitor should not feel offended.
4.
Understand the
difference between Elegant and over exposed photos
5.
Photo and images
are the most critical element in such websites so don’t take it lightly
6.
Sense of connect
with user must be created.
7.
Supported banks
and offers are hugely cherished by visitors so place them with right focus
8.
Remember it is
more like personalized shopping and status symbol so offers are not always
priority, rather focus should be on product, quality, uniqueness and freshness
comes first.
9.
Delivery is very
important with ease and speedy delivery are top most concern of buyers.
10. Ease of payments and Guarantee of Payment Returns
Grows The trust and mutual respect
11. Create a hassle free product return section for
establishing confidence and trust of customers with website.
12. Do not use Themes having endlessly growing pages and
items
13. Use vibrant colors and use nicely calibrated Colors
on pictures and banners.
14. Heavy images should be used only when it is
unavoidable, preferable to use selection option for uses in inner/ product page
for displaying high resolution images.
15. Calibrate pictures size according to bandwidth and
speed of internet connection of user.
16. Distance from camera and model should be same in all
pictures (or may be in the particular section) and the background should be
calibrated with color themes or patters for geometrically correct images and
pictures
17. Optimize website for view, details, pictures, screen
sizes, responsiveness and Google
18. Ask friends, initial buyers, acquaintances to Write
testimonials.
19. frequent visitors and loyal customers should be
rewarded
20. Re-structure business processes, Re-design the
website, Re-design methods, focus more on customers and services, Re-calibrate
the budgets and expenditures, Re-write the business plans and targets as you
scale up with the help of business development experts to keep up with the
organizational goals and growth
21. Most important is to use digital marketing services for
increasing users on websites and Business Development Services to understand
how to retain clients
The
above case study will allow users to understand several key zones related to fashion,
clothes, online apparel based shopping Website and other websites in the same
domain, however It may or may not apply to your website hence do consult
specialist before implementing the above stated points or you can contact us
for further and accurate analysis of your website and support. We recommend
users should Use the information with caution and at their own risk.